Publikationen

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Veröffentlichungen in Zeitschriften mit Begutachtungsprozess

Lucke, Sabrina and Joerg Koenigstorfer (2018): Construal-Level Perspective on Consumers’ Donation Preferences in Relation to the Environment and Health, Marketing ZFP – Journal of Research and Management, forthcoming.

Stadler Blank, Ashley M., Joerg Koenigstorfer, and Hans Baumgartner (2018): Sport Team Personality: It's Not All about Winning! Sport Management Review, forthcoming.

Pfitzner, Rebecca and Joerg Koenigstorfer (2017): Corporate Running Event Participation Improves Organizational Climate in Employees, in: Journal of Global Sport Management, Vol. 2, No. 4, 275-292.

Kulczycki, Wojciech, Santosh Mikas, and Joerg Koenigstorfer (2017): Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers, in: Sport, Business and Management: An International Journal, Vol. 7, No. 5, 497-515.

Schlegel, Andrea, Rebecca Pfitzner, and Joerg Koenigstorfer (2017): The Impact of Atmosphere in the City on Subjective Well-Being of Rio de Janeiro Residents During (vs. Before) the 2014 FIFA World Cup, in: Journal of Sport Management, Vol. 31, No. 6, 605-619.

Koenigstorfer, Joerg and Sebastian Uhrich (2017): Consumer Attitudes toward Sponsors' Counter-Ambush Marketing Ads, in: Psychology & Marketing, Vol. 34, No. 6, 631-647.

Akgüngör, Sedef, Andrea Gröppel-Klein, Joerg Koenigstorfer, Yaprak Gülcan, and Yeşim Kuştepeli (2016): The Impact of Nutrition Labels on Food Sales: An In-Store Experiment in a Turkish Supermarket, in: Economia Agro-Alimentare / Food Economy, Vol. 18, No. 2, 207-228.

Pfitzner, Rebecca and Joerg Koenigstorfer (2016): Quality of Life of Residents Living in a City Hosting Mega-Sport Events: A Longitudinal Study, in: BMC Public Health, 16:1102.

Kulczycki, Wojciech and Joerg Koenigstorfer (2016): Why Sponsors Should Worry about Corruption as a Mega Sport Event Syndrome, in: European Sport Management Quarterly, Vol. 16, No. 5, 545-574.

Kulczycki, Wojciech and Joerg Koenigstorfer (2016): Doing Good in the Right Place: City Residents’ Evaluations of Professional Football Teams’ Local (vs. Distant) Corporate Social Responsibility Activities, in: European Sport Management Quarterly, Vol. 16, No. 4, 502-524.

Wemmer, Felix, Eike Emrich, and Joerg Koenigstorfer (2016): The Impact of Coopetition-Based Open Innovation on Performance in Non-Profit Sports Clubs, in: European Sport Management Quarterly, Vol. 16, No. 3, 341-363.

Koenigstorfer, Joerg and Hans Baumgartner (2016): The Effect of Fitness Branding on Restrained Eaters' Food Consumption and Post-Consumption Physical Activity, in: Journal of Marketing Research, Vol. 53, No. 1, 124-138.

Wemmer, Felix and Joerg Koenigstorfer (2016): Open Innovation in Nonprofit Sports Clubs, in: VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, Vol. 27, No. 4, 1923-1949.

Rohr, Michaela, Friederike Kamm, Joerg Koenigstorfer, Andrea Groeppel-Klein, and Dirk Wentura (2015): The Color Red Supports Avoidance Reactions to Unhealthy Food, in: Experimental Psychology, Vol. 62, No. 5, 335-345.

Hodgkins, Charo E., Monique M. Raats, Chris Fife-Schaw, Matthew Peacock, Andrea Gröppel-Klein, Joerg Koenigstorfer, Grazyna Wasowicz, Malgorzata Stysko-Kunkowska, Yaprak Gulcan, Yesim Kustepeli, Michelle Gibbs, Richard Shepherd, and Klaus G. Grunert (2015): Guiding Healthier Food Choice: Systematic Comparison of Four Front-of-Pack Labelling Systems and Their Effect on Judgements of Product Healthiness, British Journal of Nutrition, Vol. 113, No. 10, 1652-1663.

Koenigstorfer, Joerg, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, and Andrea Groeppel-Klein (2014): Behavioural Effects of Directive Cues on Front-of-Package Nutrition Information: The Combination Matters!, in: Public Health Nutrition, Vol. 17, No. 9, 2115-2121.

Fenzl, Navina, Katja Bartsch, and Joerg Koenigstorfer (2014): Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers, in: Appetite, Vol. 81, No. 1, 1-7.

Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein (2014): Leveraging Sponsorship with Corporate Social Responsibility, in: Journal of Business Research, Vol. 67, No. 9, 2023-2029.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Friederike Kamm (2014): Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling, in: Journal of Public Policy & Marketing, Vol. 33, No. 1, 65-77.

Aschemann-Witzel, Jessica, Klaus G. Grunert, Hans van Trijp, Svetlana Bialkova, Monique M. Raats, Charo Hodgkins, Grazyna Wasowicz-Kirylo, and Joerg Koenigstorfer (2013): Effects of Nutrition Label Format and Product Assortment on the Healthfulness of Food Choice, in: Appetite, Vol. 71, No. 1, 63-74.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, Myriam Kettenbaum, and Kristina Klicker (2013): Eat Fit. Get Big? How Fitness Cues Influence Food Consumption Volumes, in: Appetite, Vol. 65, No. 1, 165-169.

Koenigstorfer, Joerg and Andrea Groeppel-Klein (2012): Consumer Acceptance of the Mobile Internet, in: Marketing Letters, Vol. 23, No. 4, 917-928.

Königstorfer, Jörg und Andrea Gröppel-Klein (2012): Wahrnehmungs- und Kaufverhaltenswirkungen von Nährwertkennzeichnungen auf Lebensmitteln, in: Marketing ZFP – Journal of Research and Management, Vol. 34, No. 3, 213-226.

Koenigstorfer, Joerg and Andrea Groeppel-Klein (2012): Implicit and Explicit Attitudes to Sponsors and Ambushers, in: European Sport Management Quarterly, Vol. 12, No. 5, 477-499.

Koenigstorfer, Joerg and Walter F. J. Schmidt (2011): Effects of Exercise Training and a Hypocaloric Diet on Female Monozygotic Twins in Free-Living Conditions, in: Physiology & Behavior, Vol. 104, No. 5, 838-844.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Marco Schmitt (2010): "You’ll Never Walk Alone" – How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?, in: Journal of Sport Management, Vol. 24, No. 6, 649-675.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Thilo Kunkel (2010): Attractiveness of National and International Football Leagues – Perspectives of Fans of "Star Clubs" and "Underdogs", in: European Sport Management Quarterly, Vol. 10, No. 2, 127-163.

Koenigstorfer, Joerg and Andrea Groeppel-Klein (2010): Examining the Use of Nutrition Labelling with Photoelicitation, in: Qualitative Market Research: An International Journal, Vol. 13, No. 4, 389-413.

Uhrich, Sebastian and Joerg Koenigstorfer (2009): Effects of Atmosphere at Major Sports Events – A Perspective from Environmental Psychology, in: International Journal of Sports Marketing & Sponsorship, Vol. 10, No. 4, 325-344.

Königstorfer, Jörg and Sebastian Uhrich (2009): Riding a Rollercoaster: The Dynamics of Sports Fans' Loyalty after Promotion and Relegation, in: Marketing – Journal of Research and Management, Vol. 31, No. 2, 71-83.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Stefan Pla (2008): The Motivations Underlying the Use of Technological Innovations: New Insights from Projective Techniques, in: International Journal of Business Environment, Vol. 2, No. 2, 215-241.

Königstorfer, Jörg and Andrea Gröppel-Klein (2007): Experiences of Failure and Anger when Using the Mobile and Wired Internet: The Interference of Acceptance- and Resistance-Driving Factors, in: Marketing – Journal of Research and Management, Vol. 27, No. 1, 34-47.

Groeppel-Klein, Andrea and Joerg Koenigstorfer (2007): New Insights into the Acceptance of Mobile Internet Services: A Mixed-Method Approach, in: International Journal of Internet Marketing and Advertising, Vol. 4, No. 1, 72-92.

 

Monografien

Königstorfer, Jörg (2008): Akzeptanz von technologischen Innovationen: Nutzungsentscheidungen von Konsumenten dargestellt am Beispiel von mobilen Internetdiensten, Dissertationsschrift, Wiesbaden: Gabler.

 

Association for Consumer Research (ACR) Proceedings

Fenzl, Navina, Katja Bartsch, and Joerg Koenigstorfer (2015): Labeling Exercise Fat-Burning Increases Post-Exercise Food Consumption in Self-Imposed Exercisers, in: Advances in Consumer Research, Vol. 42, ed. June Cotte and Stacy Wood.

Koenigstorfer, Joerg, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, and Andrea Groeppel-Klein (2014): Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling, in: Advances in Consumer Research, Vol. 41, ed. Simona Botti and Aparna Labroo.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, Friederike Kamm, Michaela Rohr, and Dirk Wentura (2013): The Traffic Light Colors Red and Green in the Context of Healthy Food Decision-Making, in: Advances in Consumer Research, Vol. 40, ed. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu.

Koenigstorfer, Joerg and Hans Baumgartner (2013): Eat to Be Fit or Fit to Eat? Restrained Eaters’ Food Consumption in Response to Fitness Cues, in: Advances in Consumer Research, Vol. 40, ed. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu.

Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein (2012): CSR Wins the Cup – How Social Activities Leverage Commercial Sponsorships, in: Advances in Consumer Research, Vol. 39, ed. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, 528-530.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Friederike Kamm (2011): The Influence of Front-of-Pack Nutrition Labels on Consumers´ Food Choices at the Point of Purchase and the Point of Consumption, in: Advances in Consumer Research, Vol. 38, ed. Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer.

 

Veröffentlichungen in Konferenzproceedings

Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee (2018): Consumer Reactance to Persuasive Messages: How Personal Preferences Influence Attitude and Attitude Change, in: Advances in Consumer Research, Vol. 45, ed. Ayelet Gneezy, Vlad Griskevicius, and Patti Williams, San Diego 2017.

Over, Julia and Joerg Koenigstorfer (2017): Enjoying the Game – Enjoying the Burger? (Un)Healthy Food Choices of Sport Spectators, in: Proceedings of the 24th European Association for Sport Management Conference, Bern 2017.

Huettermann, Marcel, Sebastian Uhrich, and Joerg Koenigstorfer (2017): Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions, in: Proceedings of the 24th European Association for Sport Management Conference, Bern 2017.

Koenigstorfer, Joerg and Holger Preuss (2017): Olympic Values and Population’s Support for the Hosting of Olympic Games, in: Proceedings of the 24th European Association for Sport Management Conference, Bern 2017.

Preuss, Holger and Joerg Koenigstorfer (2017): Developing the Olympic Values Scale, in: Proceedings of the 24th European Association for Sport Management Conference, Bern 2017.

Lucke, Sabrina, Cheng-Hui Wu und Jörg Königstorfer (2017): Gesundes Pendeln zum Arbeitsplatz innerhalb von Städten: Bedeutung der Luftqualität, in: Abstractband des 23. Sport­wissenschaft­lichen Hochschultags, München 2017.

Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee (2017): Rejecting the Person Leads to Rejecting the Message: Extending the Theory of Psychological Reactance, in: Leaving footprints, Proceedings of the 46th European Marketing Academy Conference, Groningen 2017.

Habitzreuter, Anna and Joerg Koenigstorfer (2017): Reduce and Reuse Waste: The Role of Perceived Consumer Effectiveness and Green Values on Disposal Behavior, in: Leaving footprints, Proceedings of the 46th European Marketing Academy Conference, Groningen 2017.

Preuss, Holger, Lamartine DaCosta, Jörg Königstorfer, and Norbert Schütte (2016): Olympic Ideals Nowadays, in: Proceedings of the 8th International Sport Business Symposium, Rio de Janeiro 2016.

Pfitzner, Rebecca and Joerg Koenigstorfer (2016): Employee Participation in Corporate Running Events Improves Organizational Climate, in: Proceedings of the 5th Well-Being at Work Conference, Amsterdam 2016.

Kulczycki, Wojtek, Benjamin Pfister, and Joerg Koenigstorfer (2016): Partnering for Corporate Social Responsibility in the Context of Mega-Sport Event Sponsorship, in: Proceedings of the 24th European Association for Sport Management Conference, Warsaw 2016.

Kulczycki, Wojtek, Santosh Mikas, and Joerg Koenigstorfer (2016): Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers, in: Proceedings of the 16th European Academy of Management Conference, Paris 2016.

Preuss, Holger, Norbert Schuette, Joerg Koenigstorfer, and Lamartine P. DaCosta (2016): Olympic Values Perceived by the Young Population in Brazil, Germany, United States, and United Kingdom, in: Proceedings of the 7th International Sport Business Symposium, Lillehammer 2016.

Pfitzner, Rebecca and Joerg Koenigstorfer (2015): Scale Validity of the WHOQOL-BREF in the Context of the FIFA World Cup in the Brazilian Host Population, in: Proceedings of the 143rd Annual Meeting of the American Public Health Association, Chicago 2015.

Wemmer, Felix, Eike Emrich, and Joerg Koenigstorfer (2015): Performance Impact of Coopetition-based Open Innovation in Nonprofit Sports Clubs, in: Proceedings of the 23rd European Association for Sport Management Conference, Dublin 2015.

Kulczycki, Wojtek and Joerg Koenigstorfer (2015): Why Sponsors Should Worry about Corruption as a Mega Sport Event Syndrome, in: Proceedings of the 23rd European Association for Sport Management Conference, Dublin 2015.

Koenigstorfer, Joerg and Holger Preuss (2015): Olympic Values between Tradition and Modernity, in: Proceedings of the 23rd European Association for Sport Management Conference, Dublin 2015.

Bocarro, Jason N., Terri Byers, Michael B. Edwards, Joerg Koenigstorfer, and Kamilla Swart (2015): The Legacy of Mega Sporting Events: A Systematic Review and Recommendations, in: Proceedings of the 23rd European Association for Sport Management Conference, Dublin 2015.

Uhrich, Sebastian and Joerg Koenigstorfer (2015): Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective, in: Proceedings of the North American Society for Sport Management Conference, Ottawa 2015.

Stadler Blank, Ashley, Joerg Koenigstorfer, and Hans Baumgartner (2015): Sports Team Personality: It’s Not All about Winning!, in: Proceedings of the North American Society for Sport Management Conference, Ottawa 2015.

Uhrich, Sebastian and Joerg Koenigstorfer (2014): Counter-Strategies to Fight Ambush Marketing: Does Humor Help?, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014.

Bartsch, Katja and Joerg Koenigstorfer (2014): TV Spectators' Visual Attention to In-Stadium Sponsorship Messages, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014.

Kulczycki, Wojtek and Joerg Koenigstorfer (2014): Doing Good at the Right Place: The Geographical Focus of Sports Clubs' CSR Activities, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014.

Pfitzner, Rebecca and Joerg Koenigstorfer (2014): Employee Participation in Employer-Supported Sport Events Increases Organizational Climate, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014.

Wemmer, Felix and Joerg Koenigstorfer (2014): Open Innovation in Nonprofit Sports Clubs, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014. 

Uhrich, Sebastian und Jörg Königstorfer (2013): CSR-verlinktes Sponsoring im Fußballsport, in: Abstractband der 24. Jahrestagung der dvs-Kommission Fußball, Weiler im Allgäu 2013.

Koenigstorfer, Joerg, Ashley Stadler Blank, and Hans Baumgartner (2013): Brand Personality of Professional Sports Teams, in: Proceedings of the 21st European Association for Sport Management Conference, Istanbul 2013.

Koenigstorfer, Joerg, Sebastian Uhrich, and Andrea Groeppel-Klein (2011): Explanatory Mechanisms for CSR-Linked Sport Sponsorship Effects, in: Proceedings of the 19th European Association for Sport Management Conference, Madrid 2011.

Uhrich, Sebastian and Joerg Koenigstorfer (2011): Leveraging Sponsorships with Corporate Social Responsibility Activities – Effects on Consumer Perceptions of Brands, in: The day after – inspiration, innovation, implementation, Proceedings of the 40th European Marketing Academy Conference, Ljubljana 2011.

Königstorfer, Jörg (2010): Automatic Processes in Sport Spectators and Consumers, in: Proceedings of the 7th German Congress for Sports Economics and Management, Cologne 2010.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Friederike Kamm (2010): Green Wave for Healthy Shopping? The Influence of Traffic Light Colour-Coded versus Monochrome Front-of-Pack Nutrition Information on Consumers' Food Choices, in: The 6 senses: The essentials of marketing, Proceedings of the 39th European Marketing Academy Conference, Copenhagen 2010.

Groeppel-Klein, Andrea, Joerg Koenigstorfer, and David Strauß (2010): Does Official Sponsoring of Major Sport Events Pay Off? Implicit and Explicit Effectiveness Measures for Official versus Non-Official Sponsors of the FIFA World Cup and the UEFA European Football Championship, in: The 6 senses: The essentials of marketing, Proceedings of the 39th European Marketing Academy Conference, Copenhagen 2010.

Koenigstorfer, Joerg and Sebastian Uhrich (2009): Riding a Rollercoaster: A Longitudinal Study of Sports Fans’ Emotional States and Attachment to Their Teams Following Relegation or Promotion, in: Marketing and the core disciplines: Rediscovering references?, Proceedings of the 38th European Marketing Academy Conference, Nantes 2009.

Königstorfer, Jörg (2008): Getting into the Heart of the Sport Consumer, in: Proceedings of the 6th German Congress for Sports Economics and Management, Cologne 2008.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Thilo Kunkel (2008): Attractiveness of National and International Football Leagues – The Perspective of Fans of "Underdogs" and "Star Clubs", in: Proceedings of the 16th European Association for Sport Management Conference, Bayreuth/Heidelberg 2008.

Groeppel-Klein, Andrea, Joerg Koenigstorfer, and Marco Schmitt (2008): "You’ll Never Walk Alone" – How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?, in: Proceedings of the 16th European Association for Sport Management Conference, Bayreuth/Heidelberg 2008.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Stefan Pla (2008): A Qualitative Approach to the Acceptance of Technological Innovations, in: Marketing landscapes: A pause for thought, Proceedings of the 37th European Marketing Academy Conference, Brighton 2008.

Koenigstorfer, Joerg, Andrea Groeppel-Klein, and Marlen Pyplatz (2007): Acceptance and Resistance of Mobile Internet Shopping, in: Proceedings of the 14th European Association of Education and Research in Commercial Distribution Conference, Saarbrücken 2007.

Koenigstorfer, Joerg and Andrea Groeppel-Klein (2007): Experiences of Failure and Anger when Using the Mobile and Wired Internet, in: Flexible marketing in an unpredictable world, Proceedings of the 36th European Marketing Academy Conference, Reykjavik 2007.

Koenigstorfer, Joerg (2006): Effects of Perceptions in Different Usage Environments on User Acceptance of Mobile Internet Services – Empirical Results from a Study Following a Mixed Method Research Design, in: Proceedings of the 5th Helsinki Mobility Roundtable 2006.

Groeppel-Klein, Andrea and Joerg Koenigstorfer (2006): Acceptance of Mobile Internet Services – An Empirical Study in Different Usage Environments, in: Sustainable marketing leadership, Proceedings of the 35th European Marketing Academy Conference, Athens 2006.

Paeffgen, Sarah, Joerg Koenigstorfer, and Walter Schmidt (2004): Measuring Daily Energy Expenditure and Daily Activity Pattern in Normal Weight and Obese Children under Free Living Conditions, in: Proceedings of the 3rd Congress of the European Interdisciplinary Society for Clinical and Sports Application, Freiburg 2004.

Königstorfer, Jörg und Walter Schmidt (2003): Zwillingsstudie zur Körpergewichtsreduktion durch Ernährungsumstellung und Sport, in: Deutsche Zeitschrift für Sportmedizin, Band 54, Nr. 7/8, 42.

 

Veröffentlichungen in Herausgeberbänden und Arbeitsberichte

Koenigstorfer, Joerg and Wojciech Kulczycki (2018): The Legacy of Corruption in the Context of the 2014 FIFA World Cup: Short-term and Long-term Consequences for Sponsorship Perception, in: Legacies and Mega Events: Fact or Fairy Tales?, edited by Ian Brittain, Jason Bocarro, Terri Byers, and Kamilla Swart, London: Routledge, 171-187.

Cornwell, T. Bettina and Joerg Koenigstorfer (2017): Sponsors as Meso-Level Actors in Sport: Understanding Individual Decisions as Foundational to Sustainability in Food and Drink, in: Routledge Handbook of Sport and the Environment, edited by Brian P. McCullough and Timothy B. Kellison, 161-175.

Gröppel-Klein, Andrea, Jörg Königstorfer und Ralf Terlutter (2017): Verhaltenswissenschaftliche Erkenntnisse der Kundenbindung, in: Handbuch Kundenbindungsmanagement, 9. Aufl., hrsg. von Manfred Bruhn und Christian Homburg, Wiesbaden: Gabler, 37-75.

Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer (2016): Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football, in: International Cases in the Business of Sport, edited by Simon Chadwick, Dave Arthur, and John Beech, London: Routledge, 12-19.

Koenigstorfer, Joerg (2016): Consumer Loyalty in Sport, in: Contemporary Issues in Sport Management: A Critical Introduction, edited by Terri Byers, London: Sage Publications, 417-430.

Koenigstorfer, Joerg (2015): Consumer Goals and Food Consumption in Exercise Contexts, in: Exercise Training: Types and Methods, Role in Disease Prevention and Health Benefits, edited by Lucy Dukes, New York, NY: Nova Science Publishers, 35-47. 

Koenigstorfer, Joerg (2015): Consumer Acceptance of the Mobile Internet, in: Encyclopedia of Mobile Phone Behavior (Volume 1), hrsg. von Zheng Yan, Hershey, PA: IGI Global, 158-166.

Gröppel-Klein, Andrea, Jörg Königstorfer und Ralf Terlutter (2013): Verhaltenswissenschaftliche Erkenntnisse der Kundenbindung, in: Handbuch Kundenbindungsmanagement, 8. Aufl., hrsg. von Manfred Bruhn und Christian Homburg, Wiesbaden: Gabler, 43-79.

Groeppel-Klein, Andrea and Joerg Koenigstorfer (2013): Nutrition Information and Consumer Behaviour at the Point-of-Sale, in: Marketing, Food and the Consumer, edited by Joachim Scholderer and Karen Brunso, München: Pearson, 173-188.

Uhrich, Sebastian und Jörg Königstorfer (2012): Soziales Framing im Sponsoring, in: Ökonomie der Sportspiele, hrsg. von Gerhard Trosien, Sportökonomie – Schriftenreihe des AK Sportökonomie, Band 14, Schorndorf: Hofmann, 223-230.

Königstorfer, Jörg (2012): Aufdecken (un-)gesunden Entscheidungsverhaltens mittels Photoelicitation, in: Angewandtes Gesundheitsmarketing, hrsg. von Stefan Hoffmann, Uta Schwarz und Robert Mai, Wiesbaden: Springer Gabler, 119-132.

Gröppel-Klein, Andrea und Jörg Königstorfer (2012): Sportsponsoring und Ambushing, in: Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis, hrsg. von Hans H. Bauer, Daniel Heinrich und Michael Samak, New York: Springer, 185-206.

Uhrich, Sebastian und Jörg Königstorfer (2011): Soziale Verantwortung offizieller Sponsoren von Großsportveranstaltungen: Kommunikationspolitische Wirkungen auf Konsumenten, in: Europäische Sportmodelle: Gemeinsamkeiten und Differenzen in international vergleichender Perspektive, hrsg. von Eike Emrich, Christian Pierdzioch und Martin-Peter Büch, Sportökonomie – Schriftenreihe des AK Sportökonomie, Band 13, Schorndorf: Hofmann, 135-162.

Gröppel-Klein, Andrea, Jörg Königstorfer und Ralf Terlutter (2010): Verhaltenswissenschaftliche Erkenntnisse der Kundenbindung, in: Handbuch Kundenbindungsmanagement, 7. Aufl., hrsg. von Manfred Bruhn und Christian Homburg, Wiesbaden: Gabler, 43-79.

Gröppel-Klein, Andrea und Jörg Königstorfer (2010): Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen, in: Management von Kundenbeziehungen: Perspektiven - Analysen - Strategien - Instrumente, hrsg. von Dominik Georgi und Karsten Hadwich, Wiesbaden: Gabler, 55-79.

Königstorfer, Jörg (2009): Getting into the Heart of the Sport Consumer, in: Sport, Medien und Kommunikation: Aktuelle ökonomische und managementbezogene Aspekte, hrsg. von Heinz-Dieter Horch, Christoph Breuer, Gregor Hovemann, Sebastian Kaiser und Stefan Walzel, Köln: Institut für Sportökonomie und Sportmanagement an der Deutschen Sporthochschule Köln, 131-160.

Gröppel-Klein, Andrea, Jörg Königstorfer und Ralf Terlutter (2008): Verhaltenswissenschaftliche Aspekte der Kundenbindung, in: Handbuch Kundenbindungsmanagement, 6. Aufl., hrsg. von Manfred Bruhn und Christian Homburg, Wiesbaden: Gabler, 41-76.

Gröppel-Klein, Andrea und Jörg Königstorfer (2007): Der Pro-Veränderungsbias in der Akzeptanzforschung technologischer Innovationen – eine Erklärungsgröße für Fehlprognosen?, in: Theoretische Fundierung und praktische Relevanz der Handelsforschung, hrsg. von Marcus Schuckel und Waldemar Toporowski, Wiesbaden: Gabler, 617-641.

Uhrich, Sebastian und Jörg Königstorfer (2007): Atmosphäre bei Sportveranstaltungen – ein umweltpsychologisches Rahmenkonzept, in: Neue Perspektiven ökonomischer Sportforschung, hrsg. von Marie-Luise Klein und Markus Kurscheidt, Sportökonomie – Schriftenreihe des AK Sportökonomie, Band 9, Schorndorf: Hofmann, 139-157.

Königstorfer, Jörg und Andrea Gröppel-Klein (2007): Projektive Verfahren zur Ermittlung der Akzeptanz technologischer Innovationen, in: Qualitative Marktforschung – Theorie, Methode, Analyse, hrsg. von Renate Buber und Hartmut Holzmüller, Wiesbaden: Gabler, 847-862.

Gröppel-Klein, Andrea und Jörg Königstorfer (2007): Projektive Verfahren in der Marktforschung, in: Qualitative Marktforschung – Theorie, Methode, Analyse, hrsg. von Renate Buber und Hartmut Holzmüller, Wiesbaden: Gabler, 537-553.

Königstorfer, Jörg und Andrea Gröppel-Klein (2006): Akzeptanz eines mobilen Parkservices in unterschiedlichen Nutzungsumfeldern – eine empirische Untersuchung in Frankfurt (Oder) und Bregenz, Arbeitsberichte Mobile Internet Business, Nr. 2, Januar 2006, ISSN 1861-3926.